Clay
Clay is a go-to-market data platform that combines 150+ data providers, AI research agents called Claygents, intent signals, and a native sequencer in spreadsheet-style workflows. Used by GTM ops, marketing, and sales teams to enrich CRMs, prospect, and run outbound campaigns.
Use Cases
Enrich leads from 150+ data providers in waterfall fashion
Build Claygent AI agents to find contact and account data
Track intent signals like job changes and website visits
Sync enriched audiences to LinkedIn, Meta, and Google ads
Automate CRM enrichment and lead routing in Salesforce
Build GTM workflows in natural language with Sculptor
Pros
Waterfall enrichment combines 150+ providers in one subscription
Claygents AI agents scrape gated forms and public databases
Sculptor builds workflows from natural-language descriptions
Spreadsheet UI familiar to GTM ops without engineering help
Native ad audience sync to LinkedIn, Meta, and Google
Cons
Credit-based pricing scales fast with enrichment volume
Learning curve steep for non-technical GTM users
Output quality depends heavily on which provider the waterfall hits
Heavy outbound use risks deliverability issues without pacing
No native CRM, so still needs Salesforce or HubSpot underneath
Platforms
Web
API
Compliance & Certifications
SOC 2
AICPA
ISO/IEC 27001
ISO/IEC
ISO/IEC 42001
ISO/IEC
GDPR
European Union
CCPA / CPRA
State of California
Clay's spreadsheet UI hides the fact that it's quietly become the entire GTM stack, with waterfall enrichment and AI research sitting next to native outbound in one workflow. Credit-based pricing scales with enrichment volume, so a runaway workflow can torch your monthly budget overnight.
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