Midjourney
Midjourney is an AI image and short-form video generator that produces highly stylized visuals from text prompts and reference images, accessed through a web app at midjourney.com (with legacy Discord access still supported). It now also animates still images into 5-second clips that extend up to 21 seconds.
Use Cases
Concepting moodboards and style frames for a brand identity pitch
Generating editorial illustrations for blog posts and newsletters
Producing key art and character references for indie game projects
Animating still product shots into looping social media clips
Building consistent character sheets using Omni Reference for comics or storyboards
Exploring visual directions cheaply with Draft Mode before committing to final renders
Pros
Signature aesthetic competitors can't quite copy
Omni Reference keeps characters and objects consistent across generations
Draft Mode renders roughly 10x faster at half the GPU cost
Web app finally replaces the Discord-first workflow
Image-to-video animation extends clips up to 21 seconds
Cons
Generations are public by default unless you pay the $60 Pro tier for Stealth Mode
No official public API, so programmatic use means risky third-party wrappers
No free tier, every generation requires a paid subscription
Prompt-following still trails text-native models when you need precise composition
Commercial rights and ownership terms are murkier than enterprise buyers expect
Platforms
Web
Chatbot
Compliance & Certifications
GDPR
European Union
CCPA / CPRA
State of California
Midjourney still has a look you can't get from any other model, and designers spot it on sight even when the prompt was generic. Every prompt and image you make is public unless you're on the $60 Pro tier with Stealth Mode turned on.
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